Olive AI - Woolworths

Woolworths realised their customers had some pretty complex questions but were being faced with a not-so-complex chatbot. After a very big AI-powered upgrade, Olive was finally able to answer Australian shoppers’ toughest questions.

To show off its capabilities, we created a campaign that took over almost every media spot available in Australia. Do you ever get the feeling you’re being followed by your own work? Because I certainly did.