Senses Electrified - Lexus

I think we all know by now that any work being shared from 2020 is going to open with some sort of insight around how it was ‘a year like no other’ or how the brand had to ‘make a dramatic shift’. Well, I’ll save you the bullshit and get right into it.

Lexus was the main sponsor of the Melbourne Cup Carnival, which was still very much going ahead despite the state being in lockdown. We were tasked with creating a film that simply celebrated the partnership. The twist was that it all had to be created using existing assets and stock.